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Research papers

Measuring awareness, do we measure advertising effects?

This paper describes the use of awareness tracking data to monitor differences in commercial quality and increases in brand awareness in time. It describes the relationships between awareness variations due to advertising spending and the quality of...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Authors: Lynn Y.S. Lin, Patrick G. M. Standen
Company: Burke, Inc.
June 15, 1984
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Citation

Lin and Standen (1984a, June 15). Measuring awareness, do we measure advertising effects?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/measuring-awareness-do-we-measure-advertising-effects-


Research papers

Research in Europe 1984

Precisely because markets and marketing in Europe are changing, it is no longer possible to make the old clear cut distinctions between national and international market research. International research has different meanings to different people: for...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Dawn Mitchell
Company: Burke, Inc.
June 15, 1984
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Citation

Mitchell, D. (1984a, June 15). Research in Europe 1984. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-in-europe-1984


Research papers

A state-of-the-art eye movement research

Eye movement research has been used in Marketing Research for many years. However, recent advancements in fiber optics, digital processing and advanced electronics have made possible giant steps forward from the old days of "eye cameras". Burke...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Authors: Lynn Y.S. Lin, Par Källeskog, Nick Calo
Company: Burke, Inc.
June 15, 1984
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Citation

Lin, Källeskog and Calo (1984a, June 15). A state-of-the-art eye movement research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-state-of-the-art-eye-movement-research


Research papers

Predicting sales volume and market shares

The paper argues the case for extending the value of much market research data concerned with concept testing, concept/product use testing and usage and attitude tracking studies by employing modelling systems to predict sales volume or market...

Catalogue: Seminar 1983: New Product Development
Authors: Peter Sampson, Patrick G. M. Standen
Company: Burke, Inc.
November 2, 1983
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Citation

Sampson and Standen (1983a, November 02). Predicting sales volume and market shares. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/predicting-sales-volume-and-market-shares


Research papers

New product sales forecasting recent bases model experiences in Europe and in the United States

This paper shows that a standardised concept/in-home use test, if properly designed, executed and interpreted, can provide a very accurate data base for forecasting new product sales volume and its sales components. To reduce the risk of introducing...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Lynn Y.S. Lin, Alain Pioche, Patrick G. M. Standen
Company: Burke, Inc.
June 15, 1982
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Citation

Lin, Pioche and Standen (1982a, June 15). New product sales forecasting recent bases model experiences in Europe and in the United States. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-product-sales-forecasting-recent-bases-model-experiences-in-europe-and-in-the-united-states


Research papers

Conducting research amongst small sectors of consumer markets

This paper discusses a problem that is frequently encountered in consumer market research. It is the requirement to obtain 'usable' samples of small minority market sectors where cost and time constraints exist. The author has not found the answer to...

Catalogue: Seminar 1981: Sampling Problems And Data Collection
Author: Peter Sampson
Company: Burke, Inc.
May 1, 1981
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Citation

Sampson, P. (1981a, May 01). Conducting research amongst small sectors of consumer markets. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/conducting-research-amongst-small-sectors-of-consumer-markets


Research papers

Practical experience with central telephone interviewing

The paper discusses the advantages and disadvantages of centralised telephone interviewing, in particular in comparison with conventional decentralised personal interviewing. Centralised telephone interviewing provides real benefits in terms of...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Author: Ian Jarvis
Company: Burke, Inc.
September 1, 1978
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Citation

Jarvis, I. (1978a, September 01). Practical experience with central telephone interviewing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/practical-experience-with-central-telephone-interviewing


Research papers

Data collection approaches for old and new research techniques

In recent years a number of new data collection approaches have emerged. These include quite new questioning formats as well as modifications to established data collection practices. These developments have occurred because: 1. Research thinking in...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection
Author: Peter Sampson
Company: Burke, Inc.
November 1, 1977
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Citation

Sampson, P. (1977a, November 01). Data collection approaches for old and new research techniques. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/data-collection-approaches-for-old-and-new-research-techniques


Case studies

Improving the efficiency of research methods used in advertising tracking studies

This paper examines some implications of tracking studies and problems that arise in seeking to obtain measurable, meaningful shifts over time. Case history material is presented based on a three-wave study conducted in the UK on behalf of the Tea...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: Peter Sampson, Keith Marshall
Company: Burke, Inc.
June 15, 1977
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Citation

Sampson and Marshall (1977a, June 15). Improving the efficiency of research methods used in advertising tracking studies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/improving-the-efficiency-of-research-methods-used-in-advertising-tracking-studies